And now that you don’t have to be perfect, you can be good.

— John Steinbeck, East of Eden

That basically sums up what I’m trying to make sense of and accept in this life.


Carrie Sim is a writer, self-taught “camera clicker”, former Public Relations and Marketing professional in the travel and hospitality industry and currently the social media and community manager for Singapore’s first digital telco, Circles.Life.

This visual diary was born from her desire for a creative outlet to challenge and push her boundaries in storytelling through written word and photography. It turned two in February 2016 and since its inception has been nominated as one of the top ten finalists of the Omy.sg Singapore Blog Awards Best Fashion Blog for two years running (from 2014 to 2015) and has been nominated as a finalist in the herworldPlus Social Media Awards Style & Fashion category.

She has created content for brands like Prudential, Lancôme, Shopbop, Casio, Biotherm and Coca-Cola.

Before writing and sharing at carriesim.com, Carrie co-founded The Cambelles, a women’s lifestyle portal. She currently manages a collective of female contributors and seeks to use the site as a platform to provide aspiring writers and photographers a medium to create and showcase great content.

Carrie is also a columnist at Daily Vanity, one of Singapore’s top online beauty publications, and contributes to Avenue One, an online travel magazine.